I think most of people, who love vintage fashion styles, will know about the ‘Urban Outfitters’ fashion brand. It is the American clothing corporation for men and women. They also have beauty and accessories as well as furniture from bohemian, hipster, retro and vintage style.
To me who love DIY, handmade or vintage styles will be interested in the style from UO. UO has a very nice blog for their fans/ customers, which is providing many cool and creative things from photography, film camera, music player, furniture and fashion.
Their blog is not trying to persuade reader to buy their products but give them the interesting story behind each product.
I was impressed some of the posts about DIY, one of them are showing reader how to pack for traveling
In this post, depending on the trip, for the beach or city travel or on the train, there has different type of packing, UO gives such a good advice and very smart advertising for their products including in the content.
Another interesting post is “Feature Brands: Quay” which is an interview with Quay – an Australia sunglasses brand. And of course, as always, UO is using this type of post to introduce this brand to new customer as well as let them know that UO is providing these products on their store.
Overall, from the design, content, color and the entire wonderful pictures, everything is drawing exactly what UO are doing. It reflects exactly the style they are providing.
However, the UO blog would be better if they have categories which give reader a clearly path to go through.
For example, if I am only interested in DIY, I just want to click on the DIY folder and read all the post from that. Moreover, a related links should be given to make connection between related contents; it helps reader spending more time on the blog. The last thing, I would say the search on the blog doesn’t work perfectly, when I was trying to type “DIY”, there was no post about it, but it clearly has some posts for that keyword.
How about DoDa Blog, what you like and don’t like ? Please give us your comment so we can improve ours.
Hope you enjoy this post 🙂